Privacy Policy

Last updated: October 23, 2026

1. General

1.1 VFM – Value For Marketing, owned by Tsach Yitzhak Yazdi, a licensed dealer (“VFM“, “we” or “us“), which operates the website vfm.digital (the “Website“), respects your privacy and is committed to protecting your personal information in accordance with the Israeli Protection of Privacy Law, 5741-1981 (including Amendment No. 13), and the Protection of Privacy Regulations (Data Security), 5777-2017.

1.2 This policy explains what information we collect, for what purposes, to whom it is transferred, how long it is kept and what your rights are. It applies to information collected through the Website and through inquiries made to us by phone, WhatsApp and email.

1.3 VFM is the controller of the database. For any question or request regarding privacy, you can contact us by email at digitalvfm@gmail.com or by phone at +972-54-330-2274.

1.4 This policy forms an integral part of the Website’s Terms of Use. This English version is a translation; in the event of any conflict between it and the Hebrew version, the Hebrew version shall prevail.

2. Providing Information Is Voluntary

You are under no legal obligation to provide us with information, and doing so depends on your free will and consent. Browsing the Website does not require you to provide any details. However, if you do not provide contact details, we will not be able to get back to you and handle your inquiry.

3. What Information We Collect

3.1 Information you provide. When you fill out a contact form on the Website, we collect your name, phone number, email address and the content of your message (if any). When you contact us by WhatsApp, phone or email, we receive the details and the content you provided through that channel. If you engage us for services, we may collect additional information required to provide the services and to bill you (such as business details and invoicing details).

3.2 Information collected automatically. When you browse the Website, technical and usage information may be collected, such as your IP address, browser and device type, operating system, interface language, approximate geographic location (city or country level), pages viewed, visit duration, the referring website and actions taken on the Website (such as clicking a button or submitting a form). This information is collected through cookies and similar technologies, as described in section 7.

3.3 Sensitive information. We do not ask for information of special sensitivity (such as medical information, information about opinions or beliefs, or biometric information). Please do not include such information in your inquiries.

4. How We Use Information

• to respond to your inquiry, contact you and provide information and quotes about our services, including through automated messages (such as a confirmation that your inquiry was received);
• to provide services to clients, manage the business relationship, customer service and billing;
• to operate and secure the Website and prevent misuse, fraud and spam in forms;
• statistical analysis of Website usage to improve the Website, content and services – only if you consented to statistics cookies;
• measuring the effectiveness of VFM’s advertising campaigns and showing personalized ads (remarketing) – only if you consented to marketing cookies;
• sending advertising messages – only if you gave your express consent, as described in section 8;
• complying with legal requirements, conducting legal proceedings and protecting our rights.

We will not use the information for any purpose not described in this policy, except with your consent or where required or permitted by law.

5. Sharing Information with Third Parties

5.1 We do not sell, rent or trade your personal information.

5.2 We share information with third parties only in the following cases:

• Service providers that help us operate the Website and the business and process information on our behalf only, including: our website hosting company (Hostinger); Google (email services, Google Analytics, Google Ads, Google Tag Manager and Google reCAPTCHA); Elementor (website builder and cookie consent management); Meta (WhatsApp, if you contacted us via WhatsApp); and customer relationship management (CRM), mailing, accounting and automation systems, to the extent we use them. We require our service providers to keep the information confidential and secure;
• Legal requirements – where required by law, court order or a demand of a competent authority;
• Protection of rights – in the event of a dispute or legal proceeding between you and VFM, or to prevent harm to the rights, property or safety of VFM or others;
• Business transfer – if VFM’s business is transferred to another entity (for example, in a merger or sale of the business), provided that the receiving entity undertakes to act in accordance with this policy.

6. Transfer of Information Outside Israel

Some of our service providers (such as Google, Meta, Elementor and Hostinger) store and process information on servers located outside Israel, including in the United States and the European Union. Such transfers are made in accordance with the Protection of Privacy Regulations (Transfer of Data to Databases Abroad), 5761-2001.

7. Cookies and Similar Technologies

7.1 Cookies are small text files that your browser stores on your device. We use them to operate the Website, remember your preferences, analyze Website usage and measure advertising.

7.2 Types of cookies on the Website:

7.3 A cookie banner is displayed on your first visit to the Website. Statistics and marketing cookies are activated only if you approve them. You can change your choice at any time via the “Cookie Settings” link at the bottom of the Website, or delete and block cookies through your browser settings. Blocking essential cookies may affect how the Website works.

7.4 For more information on how Google uses information, see Google’s Privacy Policy. You can manage ad preferences in My Ad Center and block Google Analytics using Google’s opt-out browser add-on.

8. Mailing and Advertising Messages

8.1 We will send you advertising messages only if you have given your express consent, in accordance with Section 30A of the Israeli Communications Law (Telecommunications and Broadcasting), 5742-1982. Consenting to the handling of your inquiry in a form is not consent to receive advertising messages.

8.2 You may withdraw your consent at any time using the unsubscribe link in the message, by replying with the word “unsubscribe” or by contacting us. In addition, under Section 17F of the Protection of Privacy Law you have the right to request that information about you be deleted from a database used for direct mailing.

9. Information Security

We take reasonable and accepted security measures to protect information, including encrypting communication with the Website (HTTPS), limiting access to information to authorized persons only, and using service providers that apply accepted security measures. However, no system is completely immune, and we cannot guarantee absolute protection against intrusion or unauthorized access. In the event of a security incident, we will act in accordance with the law, including reporting to the Privacy Protection Authority where required.

10. Data Retention

We keep information only as long as it is needed for the purposes for which it was collected or as required by law. Inquiries that did not result in an engagement are kept for up to 24 months from the date of the last inquiry. Client information is kept for the duration of the engagement and afterwards, as long as required by law (for example, for tax and accounting purposes) or to defend against legal claims. Statistical data is kept according to the retention settings of Google’s services.

11. Your Rights

• Right of access – to review information about you held in our database (Section 13 of the Protection of Privacy Law);
• Right to correction – to request correction or deletion of information about you that is incorrect, incomplete, unclear or outdated (Section 14 of the Law);
• Unsubscribing from mailing – as described in section 8;
• Withdrawing consent – to withdraw consent you have given, for example to cookies or mailing. Withdrawal does not affect the lawfulness of any use made before it;
• Deletion request – to ask us to delete information we no longer need. We will make reasonable efforts to comply, unless we are required by law to keep the information.

To submit a request, contact us at digitalvfm@gmail.com. We may ask to verify your identity before handling your request. We will respond within the period required by law. If you believe we have acted in breach of the law, you may file a complaint with the Privacy Protection Authority at the Israeli Ministry of Justice.

12. Minors

The Website is intended for business owners and persons aged 18 or over. We do not knowingly collect information about minors. If you become aware that a minor has provided us with information without parental consent, please contact us and we will delete it.

13. Changes to This Policy

We may update this policy from time to time. The updated version will be published on this page, with the date of the last update shown at the top. If we make a material change to how we use information already provided to us, we will act as required by law.

14. Contact Us

• VFM – Value For Marketing (Tsach Yitzhak Yazdi, licensed dealer)
• Phone: +972-54-330-2274
• Email: digitalvfm@gmail.com